Date: 19-11-19

Go Green

Paper is the most costly expense in the printing process and can account for as much as 50%-60% of the total costs of a job run.

It is no easy task for today’s printer to increase their profit margin and become more price competitive. In the current economy the printer must now maintain existing customers and find ways to attract new potential customers in order to survive. The goal then becomes very clear; if you want to increase your profit margin then you must take the necessary steps to reduce your paper waste.

Paper is not likely to get any cheaper in the future. There are fewer paper manufacturers in the US and Canada than there were just ten years ago, and those remaining continue to consolidate their current operations by shutting down some of their older paper machines. Less availability produces longer lead times and a higher demand per paper roll. A weaker US dollar makes it more costly to import paper from Canada or Europe. Rising costs of raw materials such as pulp and petroleum have also made their adverse contribution to the prices of paper, not to mention ink. Less competition in the paper supplying industry has bolstered an unwillingness to negotiate paper prices. Small to medium printers get hit with these costs even harder than the larger paper buyers.

With all these factors, the inevitable end result is that printers are going to have to address this problem head on or suffer the consequences of becoming a non-efficient operation in a Green-driven society. This can spell disaster for the printer that ignores these facts.

So, just how bad is the printing waste situation right now? According to widely published data, make-ready waste averages between 8-9% and running waste averages an additional 5-6% of the total paper allocated for a job. Combining this statistic with average paper costs would mean that the minimum dollars lost to make-ready and running waste would be between 4.5-7.5%. These percentages can be as much as 25-35% in the short run print markets.

Clearly, expensive paper equals expensive waste, so how can WPC help with the rising costs of paper? Simply put, WPC improves your productivity by improving print quality and reducing your printed waste. WPC systems utilize innovative vision technologies to monitor and control ink density, color register, ribbon position and other web processes during the press run. State of the art systems and rugged components result in more uptime than competitors systems. The reduction in ink and paper waste as well as the increase in system uptime and print quality translates to greater savings and increased profits for you. 100% of waste saved can be applied directly toward your bottom line. Saving paper waste is not unlike taking trash from your garbage can and turning it into cash … and, there is the added benefit of becoming a Greener company.

Waste savings is a Green concept and the WPC Team has made this our top priority for nearly 40 years. WPC was helping its customers Go Green before Going Green was a major trend in the world. So in short, if you want to reduce your paper and ink waste, increase your profits, and help protect the environment, then give us a call. WPC is here to help, but don’t just take our word for it, see what some of our customers have to say about how WPC helped them "Go Green".

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